Comments for keithburtis.com

Comment on Facebook at 400 million users….So what? Traditional metrics need not apply! by scott penton

scott penton — Tue, 23 Feb 2010 04:07:25 +0000

So true, I fell for it awhile back, I thought the more the better, but it doesn’t matter, it’s the quality that matters. I’m going to go through my FB & twitter friends and start to unfollow the annoying marketers that don’t know how to use this space. Thanks Keith for putting this out. take care

Comment on Twitter is not Social Media! by Tim

Tim — Mon, 22 Feb 2010 16:56:50 +0000

Keith, agreed. Great post. Just because the tools of social media are readily accessible doesn’t mean everyone is equipped to use them for business purposes. Some people in companies just shouldn’t be representing their brand with what they’re saying – same reason I don’t claim to be a graphic designer just because I have Photoshop. Knowing how to use the tools and when/where to interact with your audience is not a skill that simple requires “being human”.

Comment on Facebook tip Screen Cast~ Get rid of the noise from apps like farmville!! by scott penton

scott penton — Sat, 20 Feb 2010 04:57:00 +0000

Cool thanks for the tip Keith, this will help, I admit I used to play some of those FB games, but they get old and a waist of time, some of my family are heavy into it though and I can’t block them, I’d never hear the end of it a reunions lol, so this will help, thanks again

Comment on More Ideas than Time Podcast ~ Bring on the Passion! by karima-catherine

karima-catherine — Fri, 19 Feb 2010 16:09:50 +0000

Guys,

I could have been there and said the same thing. Not in a perfect english but …:)
The cases you are presenting are real and hard evidence that there is a misunderstanding of social media in the business world at large.
The super troopers and champions like jetblue, Starbucks, instead of inspiring others, they seems to be shying them away because it takes courage to be out there and to letgo of control.
I suspect the “I am not getting the social media stuff” is caused by not wanting to justify paying someone to help you build a facebook page – that is where they do not get it!!!

The root of the issue is that most companies want to apply an old model to a new cultural/social/business shift

Oh my, Buzz…nothing to add to it.

Keith : sometimes, Genius is just seeing what very very few others see, even if it something simple and obvious ….

All in all, this is a very well-excuted pod, wish us and you many many more!

@karimacatherine

Comment on More Ideas than Time Podcast ~ Evil Silo’s by Jeff Elder

Jeff Elder — Wed, 17 Feb 2010 02:12:21 +0000

Very useful stuff! The idea that social media is a way of life, including the negative, and that companies aren’t used to that is a great insight.

Comment on Stop spinning and start focusing by David Moore

David Moore — Tue, 16 Feb 2010 23:30:17 +0000

Keith, this is me multiple times a day. Especially when that catchy title and link come across Tweetdeck. I am currently reading Linchpin and Seth Godin nailed me and my productivity problem. Focus. There are some many GOOD things to do, GOOD things to read, GOOD tools. But we will only be good, and never GREAT if we don’t focus. Love the post.

Comment on Facebook tip Screen Cast~ Get rid of the noise from apps like farmville!! by Paul W. Swansen

Paul W. Swansen — Mon, 15 Feb 2010 03:41:01 +0000

Great info. How do you like ScreenJelly over Screenr?

Comment on The best advice social media and twitter newbies will ever get! by Todd Jordan

Todd Jordan — Sun, 14 Feb 2010 15:37:54 +0000

Spot on advice Keith.
Shared.
Todd
Todd Jordan´s last blog ..Happy Valentine’s Day

Comment on The best advice social media and twitter newbies will ever get! by Steve Sherlock

Steve Sherlock — Sun, 14 Feb 2010 12:15:07 +0000

Well said!
Steve Sherlock´s last blog ..Dolores, Happy Valentine’s Day

Comment on Stop spinning and start focusing by Todd Jordan

Todd Jordan — Sun, 14 Feb 2010 03:02:38 +0000

Best advice a manager ever gave me-> ignore your email.
When I worked for him he told me if it was important, call or be called or go in person.

Email is rarely life or death or even time sensitive. I still have an uneasy habit of randomly checking my email when I think I might have some to see.

The biggest thing isn’t about direct distraction. It’s about diffusion of energy. If you’re ‘bringing your business online’ then that’s where the primary energy should be focused.

I see lots of companies, big and small, let their digital presence become idle chatter, talk about sports, or other absolutely unrelated topics to their brand.

Maybe this works for some small businesses but when I’m on the Pepsi fan page, I want to hear about what Pepsi is doing, doing for me, or offering me. I’m not interested in whether they are Go Saints or not.

Also, because of the ‘relaxed’ atmosphere of the net, especially Facebook, what companies let happen to their image is sad. I’ve visited more than one company page where they allow folks to post just about anything, including pictures. It’s disturbing to find naked images on an otherwise wholesome business page.

Lesson: if you don’t take it seriously, the next guy will.
Todd Jordan´s last blog ..Seth Godin Linchpin Bonus