5:00 Can boring products be exciting?
8:00 Exploding on the Social Media Scene
10:00 Permission? Who needs it?
13:00 Passionate challenger brands.
15:00 How do we find time for social?
18:00 Jen says “Build your lists!”
22:00 Enterprise scaling web 2.0
27:00 Let go of control? That’s BS!
37:00 Should you “target” followers in the social space?
40:00 Olivier shares the story about the “Viral” chair.
43:00 Building a new website? Some things to look out for.
49:00 Make sure your sharable.

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We want to thank John Meadows as always for providing us with the intro and outro music.

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Enjoy the show!

2:00 Welcome to Kelly Rivard.
4:00 Is higher education up to date on new technologies?
6:00 Social Media certifications a farse?
11:00 Integrating technology and business.
15:00 What defines an Expert?
20:00 Understandig how the gears turn.
25:00 Kelly talks about a professional social image going to credibility.
31:00 Do we need a clarification in terminology? Social Media vs. Social Communications
36:00 Do definitions matter or is it all about objectives?
42:00 We ask Kelly how she would run Obama’s digital campaign.

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Relevant Links:
Red Chair Linked in Group
Red Chair Training
Tweetshare
SXSW
Kelly works with http://www.oathealth.com/ and http://fruitex-b.com/

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2:00 – Keith & Olivier explain rants come from their passion.
4:00 – Olivier talks about great brand experience with Home Depot.
(How come positive mentions don’t get traction?)
6:00 Contrasting service online and offline from Best Buy.
(Why such a retail/digital service disconnect)
10:00 Brick and mortar has not caught up to digital velocity in customer service.
14:00 Keith gives hat tip to Jesse and his team at Lowes.
15:00 Is “Social Media” terminology getting in the way of adoption?
16:00 C-Suite Execs need virtual glasses!
18:00 Olivier beats up the Brand Week Twitter bashing Article.
(I hesitate to give them the link love!)
23:00 Why some brands succeed in social and why some don’t.
24:00 Keith rants about the digital integrated marketing opportunities missed during the Superbowl.
28:00 Olivier says “Brands need to start INVESTING in media”
32:00 Identify “Natural Extensions” to connect the online and offline channels.
37:00 Social Media offers FREE market research.
41:00 Challenges big brand social media managers have after being successful building a smaller or personal brand.
44:00 Celebrity vs. Brand
46:00 Closing Conclusions: Olivier and I beat the dead horse. “Have Objectives!!”

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Relevant Links:
Red Chair Linked in Group
Lowes Twitter account
Home Depot Twitter account
Brand Week Twitter bashing article

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In this video Olivier asks what skills and qualifications would you think are needed to be an effective social media director. This conversation is very relevant to the topics we have been covering in the More Ideas than Time podcast so I decided to make it available to our subscribers there as well. Feel free to join in the discussion over at Olivier’s blog and subscribe to the podcast feed in iTunes if you prefer to consume your media on a portable device.

Enjoy!

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1:00 Can IT Play nice with social media?
2:00 Marketers and the IT Rift
4:30 Social Media Applications and Security Risks
9:00 Solutions to bring propeller heads together with arrogant marketers.
13:00 Blame the users not the tools
18:00 Who’s responsible for Social in the enterprise?
25:00 technology enabling business objectives
30:00 Listener Question from Ileane (http://ileane.wordpress.com/)
(Should IT be monitoring the Social Media space?)
31:30 Establishing Organizational ownership of social media accounts.
35:20 Addressing thoughts and questions from Patrick Garmoe (http://puredriven.com/)
(Should we bother blogging or just utilize Facebook and Twitter?)
40:00 Understanding Long tail of Content
46:00 Upcoming Events

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Relevant Links:
Creating an Enterprise Twitter Presence – Keith, Olivier
Christopher S. Penn
Like Minds Conference
Red Chair Group

Call in Line: 1-206-888-4961
Twitter Hashtag: #MITTPODCAST

Thank you for listening and feel free to call or leave a comment here on the blog with any questions or comments you might have! Thanks.

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More Ideas than Time Podcast #3 ~ Evil Silo’s

01: Indroduce Special Guest Beth Harte
1:00 Effects of Silos in social media and business
5:00 Keith offers a definition for social media?
14:00 Sharing data across the organization
16:30 MarketingProfs and their use of Social Media. (Twitter, Blogs, Tracking, Culture
20:15 Beth talks about data collection, ROI and it’s importance.
30:00 Utilize incoming data and transparency.
35:00 Social media is NOT a department
36:00 Olivier on the C-Suite
38:00 Beth on the ground troops
41:00 keith on dropping the ego
45:00 Reader Mail Question from Robert Pickstone about the legal ramifications of banning social media within and outside the organization for employees.

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Please feel free to leave any comments or questions right here at the blog. Or you may also call our podcast feedback line and leave us a recorded message that we will play in the show.

Call in Line: 1-206-888-4961
Twitter Hashtag: #MITTPODCAST

Music by John Meadows

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If your new here to the blog…welcome. If you are long time readers…. welcome back. Last week Olivier Blanchard and I started what is now known as the More Ideas than Time Podcast. We are discussing social media, business, enterprise 2.0 and addressing listener questions. We welcome your feedback and suggestions.

Todays Podcast:

:30 We named the Podcast!
1:00 The Social media ROI Rabbit Hole
3:00 Cargill Names Social Media Director Discussion
10:00 Internal Social Media?
12:40 Passion vs. Product ~ Are companies leading with product?
(Inspired by a post from Trey Pennington)
19:00 Social Media & Twitter too Noisy?
23:00 Do companies Understand the ‘Social’ in Social Media?
28:00 Companies doing Social well:
Ford, Starbucks, Coke, Roger Smith Hotel, Beachmere Inn
35:00 Call out to listeners. How can we help you?

Subscribe to the Podcast in iTunes(iTunes link)

Click to Play or Right Click to Download

Call in Line: 1-206-888-4961
Twitter Hashtag: #MITTPODCAST

Thank you for listening and feel free to call or leave a comment here on the blog with any questions or comments you might have! Thanks.

Music by John Meadows

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2010 has started as quite the busy year so Olivier Blanchard and myself have decided to add another project to our weekly work loads. Yes, we are producing a new podcast. The cast will be talking about all sorts of subjects from business, to web, digital marketing and beyond. We appreciate the time you are taking to listen and we look forward to your input. We are immediately looking for your feedback to properly name the show! Once we have that settled you will be able to subscribe to the cast in iTunes as well. We look forward to your feedback and many more podcasts to come.

Click to listen or Right Click to Download

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Olivier and I want to thank John Meadows for his great original intro and outro music. If you would like to leave feedback please feel free to do so here in the blog comments or by calling our digital voicemail service. The number is 1-206-888-4961, give us a call and we will play and address your comments and questions on the next show.

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