Community
Facebook at 400 million users….So what? Traditional metrics need not apply!
Every day we are inundated by marketers and evangelists in the social media space talking about the potential of these channels and the death of traditional tactics. Often times I agree with them while at other times I vehemently disagree. There are are few rules that I live by when approaching the social and digital [...]
Stop spinning and start focusing
Listen!
Facebook, Twitter, Myspace, Beebo, Yelp, Foursquare and on and on and on. These social services all have one thing in common. You are pouring YOUR content into them. By the mere nature of your engagement you make these services all the more powerful loading them with personal data to literally map the flow of humanity! [...]
Brands should be leveraging real time search! Here is why….
Tonight is Superbowl madness. Seems everyone on twitter is abuzz talking about the ads, the game or the halftime show. So as long as the theme of this blog is primarily social media and marketing I have a suggestion to make to all of the brands paying millions for their 30 second spots.
Turn your [...]
The best advice social media and twitter newbies will ever get!
This is two minutes of pre-reqisite listening if you are new to the social media space. If your a digital veteran then it’s great advice to pass along to newcomers.
Listen!
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Is Cottonelle rolling in the social media space?
For the past two years I have been telling people with boring products to identify related passions rather than leading with the pitch or product. The toilet paper company that might tap the passions around green living or the wall paint company that might appeal to the passion people feel about their dwellings are just [...]
The most important post I will write this year ~ Direction
Are you ready to take a journey of betterment with me? If you have been reading this blog for a month, a year or since it’s inception you have probably noticed that my actual blog posts have become less and less frequent recently. To be 100% transparent with you there are really multiple reasons for [...]
The Transformative Nature of Social Media…. a metaphor.
I thought about this blog post… the last blog post of 2009. How would I make is special? Would I review the year in past or would I look forward to the future? Maybe neither. Rather, I’d like to use a metaphor that encompasses how I am feeling right now along with what I believe [...]
Exploring Character vs. Human Face as the Digital Representative of a brand.
Much has been talked about in the social media space when it comes to brand representation by a social media or community manager. In fact as social media starts to grow I am seeing people from PR, marketing, Human Resources and even college interns handling responsibilities of the outward facing digital voice. I am not [...]
Email can be a pain, but can we try to respect each others time?
Do you actually read your email or do you just skim it and send back half baked responses? I fear that the world of “Getting Things Done” has been misinterpreted into “I’ve sent you a question via email, but I’m too damn busy to read it and respond” Are you putting too much time in [...]
The Roger Smith Hotel ~ Offline service to online success.
I am writing this blog post from Lilly’s bar in The Roger Smith Hotel in Midtown Manhattan, New York City. Now, I am certainly a country bumpkin by all intents and purposes. I’d much rather be standing in a river flyfishing in Montana than visiting the always bustling metropolis of New York but the Roger [...]
