business
Facebook at 400 million users….So what? Traditional metrics need not apply!
Every day we are inundated by marketers and evangelists in the social media space talking about the potential of these channels and the death of traditional tactics. Often times I agree with them while at other times I vehemently disagree. There are are few rules that I live by when approaching the social and digital [...]
Stop spinning and start focusing
Listen!
Facebook, Twitter, Myspace, Beebo, Yelp, Foursquare and on and on and on. These social services all have one thing in common. You are pouring YOUR content into them. By the mere nature of your engagement you make these services all the more powerful loading them with personal data to literally map the flow of humanity! [...]
Stop selling clicks dummy! Those are humans behind the keyboard!
Why do we have such a propensity to to to differentiate human foot traffic in a brick and mortar store from that of traffic and clicks on a website? Ever read a website marketing blog? They talk all about how to increase traffic, improve your bounce rate, write compelling headlines, and and improve click through [...]
Keith Burtis Consulting is officially launched!
Many of you here that read my blog regularly know that for the past few months I have been transitioning from my role as Social Media Community Manager for Best Buy Remix. It has been exciting and scary all at the same time. I was offered a few different jobs with different companies and opportunities [...]
Social Media Gutcheck! Why do brands bother Pointing to Twitter & Facebook?
I have been observing as many of you have the recent uptick in promotions to Facebook fan pages and Twitter accounts by large companies in mainstream media. It’s hard to open a newspaper, turn on the TV or open a magazine without seeing companies asking you to follow them on twitter or fan them on [...]
Social Media Lunch & Learn ~ Buffalo
December 2, 2009 ~ 11am-2pm ~ Knights of Columbus. 2735 Union Rd, Cheektowaga
Social Media adoption is growing at a pace faster than any other technology in history! You have heard of Facebook, Twitter and Linked in, and there is a good chance that someone has told you that you NEED to be there! If [...]
Unleash your Passions! Four Points to Guide Business Success
Tonight, I was speaking with a friend who has been doing some really good work in the Social media space, but is still struggling a bit with her Niche and direction. The thing that I admire about her the most is that she is a really broad thinker and is always open to new opportunity [...]
Three Conference Tips you can take to the Bank
So Blogworld is over and I saw many of you there. Of course many of you I didn’t see, but thats fine because the conference season is just picking up steam and have a pretty mean travel schedule coming up. This year before BlogWorld I received a lot of emails, tweets, and questions about how [...]
The biggest mistakes bloggers make and how to avoid them.
Have you ever gone to a blog where you felt as if though you were being dropped into the middle of a conversation? I know I have. Bloggers tend to grow communities around the topics and interests that they are writing about. This can be a blessing and a curse all at the same time [...]
Managing a Digital Presence ~ A Quick Canon Case Study
Just this morning I received an email from my brother with a link to the official Canon website asking me to look at an HD video recorder he is considering for purchase. (To be very transparent, I am a huge Canon user and own quite a few of their products.) I clicked on the link [...]
