More Ideas than Time Podcast ~ Bring on the Passion!
Todays More Ideas than Tome Podcast number five is very a spirited and passionate discussion. Myself and Olivier cover a ton of topics on social media opportunities that brands are utilizing well while others are drastically overlooking. Enjoy!
2:00 – Keith & Olivier explain rants come from their passion.
4:00 – Olivier talks about great brand experience with Home Depot.
(How come positive mentions don’t get traction?)
6:00 Contrasting service online and offline from Best Buy.
(Why such a retail/digital service disconnect)
10:00 Brick and mortar has not caught up to digital velocity in customer service.
14:00 Keith gives hat tip to Jesse and his team at Lowes.
15:00 Is “Social Media” terminology getting in the way of adoption?
16:00 C-Suite Execs need virtual glasses!
18:00 Olivier beats up the Brand Week Twitter bashing Article.
(I hesitate to give them the link love!)
23:00 Why some brands succeed in social and why some don’t.
24:00 Keith rants about the digital integrated marketing opportunities missed during the Superbowl.
28:00 Olivier says “Brands need to start INVESTING in media”
32:00 Identify “Natural Extensions” to connect the online and offline channels.
37:00 Social Media offers FREE market research.
41:00 Challenges big brand social media managers have after being successful building a smaller or personal brand.
44:00 Celebrity vs. Brand
46:00 Closing Conclusions: Olivier and I beat the dead horse. “Have Objectives!!”
Subscribe to the Podcast in iTunes
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Relevant Links:
Red Chair Linked in Group
Lowes Twitter account
Home Depot Twitter account
Brand Week Twitter bashing article
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Guys,
I could have been there and said the same thing. Not in a perfect english but …:)
The cases you are presenting are real and hard evidence that there is a misunderstanding of social media in the business world at large.
The super troopers and champions like jetblue, Starbucks, instead of inspiring others, they seems to be shying them away because it takes courage to be out there and to letgo of control.
I suspect the “I am not getting the social media stuff” is caused by not wanting to justify paying someone to help you build a facebook page – that is where they do not get it!!!
The root of the issue is that most companies want to apply an old model to a new cultural/social/business shift
Oh my, Buzz…nothing to add to it.
Keith : sometimes, Genius is just seeing what very very few others see, even if it something simple and obvious
….
All in all, this is a very well-excuted pod, wish us and you many many more!
@karimacatherine