IT and Social Media ~ Fire and Water?
Today’s More Ideas than Time Podcast continues with our discussion around social media in the enterprise. We have a chat with John Meadows, long time IT professional and social media power user on challenges and benefits integrating social media into IT. This is required listening for anyone working at the enterprise level or has hopes to bring social into the organization. Enjoy!
Show Notes:
1:00 Can IT Play nice with social media?
2:00 Marketers and the IT Rift
4:30 Social Media Applications and Security Risks
9:00 Solutions to bring propeller heads together with arrogant marketers.
13:00 Blame the users not the tools
18:00 Who’s responsible for Social in the enterprise?
25:00 technology enabling business objectives
30:00 Listener Question from Ileane (http://ileane.wordpress.com/)
(Should IT be monitoring the Social Media space?)
31:30 Establishing Organizational ownership of social media accounts.
35:20 Addressing thoughts and questions from Patrick Garmoe (http://puredriven.com/)
(Should we bother blogging or just utilize Facebook and Twitter?)
40:00 Understanding Long tail of Content
46:00 Upcoming Events
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Relevant Links:
Creating an Enterprise Twitter Presence – Keith, Olivier
Christopher S. Penn
Like Minds Conference
Red Chair Group
Call in Line: 1-206-888-4961
Twitter Hashtag: #MITTPODCAST
Thank you for listening and feel free to call or leave a comment here on the blog with any questions or comments you might have! Thanks.
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Comments
Hi, thanks for the podcast and for answering my question. It was nice that using HootSuite came up in the conversation right before my question about IT and HootSuite. I agree that the Marketing or PR departments should manage Twitter access and not IT.
Ileane´s last blog ..WordPress.com is Still The Bomb! 
Thanks for answering my question guys. Sorry I rambled a bit.
I was talking primarily about the mom and pop shops that like the idea of social media, but worry about the time commitment. C-level executives have no reason not to want a company blog, or several.
I’ve found with smaller mom and pop operations, first you get them accustomed to using Facebook and Twitter/posting on blogs/answering questions, etc. (assuming it’s a fit for their business) then you add the physical blog component. It seems to make more sense that way. Otherwise, small companies seem overwhelmed by all the work of blogging, even if you can automate the content onto Facebook and Twitter.