More Ideas than Time Podcast ~ Evil Silo’s
Today we were very lucky to get Beth Harte on the podcast. Beth is a social media, PR and marketing professional with Marketing Profs. We got together to discuss everything from the dangers of business silo’s to integrated marketing. This is a tremendous discussion and we hope you enjoy it!
More Ideas than Time Podcast #3 ~ Evil Silo’s
01: Indroduce Special Guest Beth Harte
1:00 Effects of Silos in social media and business
5:00 Keith offers a definition for social media?
14:00 Sharing data across the organization
16:30 MarketingProfs and their use of Social Media. (Twitter, Blogs, Tracking, Culture
20:15 Beth talks about data collection, ROI and it’s importance.
30:00 Utilize incoming data and transparency.
35:00 Social media is NOT a department
36:00 Olivier on the C-Suite
38:00 Beth on the ground troops
41:00 keith on dropping the ego
45:00 Reader Mail Question from Robert Pickstone about the legal ramifications of banning social media within and outside the organization for employees.
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Music by John Meadows
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Very useful stuff! The idea that social media is a way of life, including the negative, and that companies aren’t used to that is a great insight.