Archive for December, 2009
The Transformative Nature of Social Media…. a metaphor.
I thought about this blog post… the last blog post of 2009. How would I make is special? Would I review the year in past or would I look forward to the future? Maybe neither. Rather, I’d like to use a metaphor that encompasses how I am feeling right now along with what I believe [...]
Exploring Character vs. Human Face as the Digital Representative of a brand.
Much has been talked about in the social media space when it comes to brand representation by a social media or community manager. In fact as social media starts to grow I am seeing people from PR, marketing, Human Resources and even college interns handling responsibilities of the outward facing digital voice. I am not [...]
My top 6 Digital Collaboration Tools
If you are a frequent reader of this blog you know that I have been talking a lot about the concepts around collaboration. I firmly believe that the web has created the most fertile ground in history for uber-powerful collaboration to take place. In this article I am going to share with you 6 tools [...]
Random Friday. Blogs or Micro-blogs? Make your Work easily shared. Are you getting anything from twitter?
Sites like Facebook and Twitter seem to have a lot of bloggers consistency down the tubes. Only a year ago I could wake up on any day to find a pretty full RSS reader, but it seems that daily or even weekly blogging has been lost on many of my favorite writers. I ask, do [...]
Stop selling clicks dummy! Those are humans behind the keyboard!
Why do we have such a propensity to to to differentiate human foot traffic in a brick and mortar store from that of traffic and clicks on a website? Ever read a website marketing blog? They talk all about how to increase traffic, improve your bounce rate, write compelling headlines, and and improve click through [...]
