The coffee shop teaches you all you need to know about marketing your digital presence.
I’m currently sitting in a coffee shop just outside of Buffalo. NY and finishing up some client proposals and organizational work that needs to be done. I frequent this shop often in fact my General Manager Ryan Knapp have claimed it our official office.
Why am I writing this you ask? Well, I have been in the community and social media space for a few years now and have been helping companies navigate through these waters as well as Educate and implement strategic digital programs. I never realized that the quaint Coffee shop model is literally what every company large and small is striving for! Follow me here:
This Coffee shop:
~ Has Clientele that returns daily. I see the same people nearly every time I am here. Sounds like a website that you can’t live without checking into daily.
~ Offers a Large open space with plush chairs and couches to bed down for hours if I prefer. You wish your website was that sticky!
~ Has a friendly staff that gets to know you by name and can even predict your daily order. Are you manning your website presence? Or are you creating a presence and leaving your visitors to fend for themselves?
~ Provides a high quality product that satisfies the needs of a diverse population. Are you finding out where your traffic is coming from through analytics? Are you serving up content that suits their needs?
~ Offers free wifi enabling me to work efficiently as I sip my latte. Are you enticing traffic through high quality content or tools that they can make use of and keep them coming back?
~ Is set up in a communal fashion. Chairs are not in rows, but organically placed to encourage community interaction and sharing. Just yesterday I shared some information with a local real estate salesperson about how he can leverage the social web. Are you fostering interaction and putting handles on your ideas so that they can be easily picked up and shared?
Print this out… copy it and see how you score. Let me know what you think you could be doing to better your digital properties. Better yet, let me know what I could do to improve your experience here 
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Keith –
I love this post! A lot of companies need to be more like coffee shops when thinking about their websites. great analogy and well put in your post.
Take care,
Mike
@MikeDeichmiller
Mike Deichmiller´s last blog ..How Can Your Brand Be a Cop In a Crowded Restaurant