Unleash your Passions! Four Points to Guide Business Success
Tonight, I was speaking with a friend who has been doing some really good work in the Social media space, but is still struggling a bit with her Niche and direction. The thing that I admire about her the most is that she is a really broad thinker and is always open to new opportunity and ways that she can help others achieve their business goals. The reason I am addressing this is because the subject is near and dear to my heart as I have evolved myself in the social, business and marketing space. This is literally a brain dump of four points that I can share that have helped guide me through my journey as a consultant and new business owner.
1. Opportunity is at your front door. Sometimes I find people are actually looking past what is right in front of them. Become in tune with the space and opportunity around you. Look for low hanging fruit and for people that are literally asking for your services and knowledge. Sometimes we can get so caught up in the seeking that we fail to see the obvious.
2. Follow Through on Existing Work – The best way to generate business is to do AMAZING work for the person, organization or company you are working with right now! So many of us begin to look to the next job or the next contract wondering where that might come from and forget that someone is paying you to do something for them right now! Knock it out of the park for your current client and I’m betting you’ll see referrals come your way.
3. Listen to your Gut! Don’t take on projects just because there may be potential opportunity there, take a project because it inspires you! How do you get work that inspires you??? Easy.. Inspire others! If you have a lead that doesn’t fit you; pass it on to someone who just might be a perfect fit for that role or opportunity. I received a referral just yesterday morning from a friend that asked if I would like to speak to a corporate IT department about the effects that social media might play into their division in the future. This is right up my alley and I am grateful for the recommendation!
4. Set Clear Intentions - I don’t mean to get all metaphysical on you but you’d be amazed at what simple intentions of the mind can do for you when seeking a specific type of client to work with. For myself I am really, really passionate about flyfishing and the outdoors. However, I make my living helping companies navigate and leverage the social media space. My intention is to work with a company on a super cool interactive project that ties both my passion of flyfishing and outdoors to my core business of social media and digital consulting. This has not happened as of yet, but I have no doubt that in the future it will.
What pieces of advice can you share for the new consultant, service provider or business owner? Please share your experiences!
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Comments
Keith,
As always, bang on… coming from a guy actually doing it, rather than just talking about it!
A piece of advice? One you gave me two days ago!
Remember that most clients are talking to you probably because they don’t understand the space. They need your help and advice. Therefore keep things simple and in their language.
You reminded of this just the other day when you suggested I change a link from “blog” to “stories” or something like that. Even I forgot that many people don’t know what a blog is and my target market is even less likely to know that term.
allan isfan´s last blog ..If you’re in Hell …. Keep Going 
I know you know that this is exactly what I needed to read. THANK YOU My Friend! I can see the simple, plain truths and wisdom behind your advice. I think I am going to stay focused and knock it out of the park!
THANK YOU!
Tracy Lee Carroll´s last blog ..My Backyard Today