Comments on: Have a Boring Product or Service? Locate Related Passions! http://keithburtis.com/2009/09/23/have-a-boring-product-or-service-locate-related-passions/ Convergence of the Arts, Social Media and Community Tue, 23 Feb 2010 04:07:25 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Keith Burtis http://keithburtis.com/2009/09/23/have-a-boring-product-or-service-locate-related-passions/comment-page-1/#comment-2146 Keith Burtis Tue, 29 Sep 2009 16:32:11 +0000 http://keithburtis.com/?p=842#comment-2146 testing testing

]]> By: johnpiercy http://keithburtis.com/2009/09/23/have-a-boring-product-or-service-locate-related-passions/comment-page-1/#comment-1975 johnpiercy Fri, 25 Sep 2009 12:23:44 +0000 http://keithburtis.com/?p=842#comment-1975 hey keith ,, my recent poor experience with Joby ( makers of GorillaPod's ) led to me to believe that you either get 100% committed to the SM Space or you dont. There is no sense creating a twitter account and using it as billboard. Oneway communication ... After trying to get in touch Joby on several occasions through twitter , I finally had success with their "get satisfaction" web based forum board . I spoke to a Joby company employee the other day who explained to me that they have several company people that use/interact with the single @jobyinc twitter account. Too me that spells confusion. No wonder my requests for info from joby were not answered . Many companys are using all aspects of SM in a very positive and interactive ways . Griffin Technology comes to mind of a very passionate and community oriented company. With so many SM tools at a companys disposal , using them effectively and often is a sure sign of strong and forward thinking company .... john piercy hey keith ,, my recent poor experience with Joby ( makers of GorillaPod’s ) led to me to believe that you either get 100% committed to the SM Space or you dont.
There is no sense creating a twitter account and using it as billboard. Oneway communication …
After trying to get in touch Joby on several occasions through twitter , I finally had success with their “get satisfaction” web based forum board . I spoke to a Joby company employee the other day who explained to me that they have several company people that use/interact with the single @jobyinc twitter account. Too me that spells confusion. No wonder my requests for info from joby were not answered .
Many companys are using all aspects of SM in a very positive and interactive ways . Griffin Technology comes to mind of a very passionate and community oriented company.

With so many SM tools at a companys disposal , using them effectively and often is a sure sign of strong and forward thinking company ….

john piercy

]]> By: Keith Burtis http://keithburtis.com/2009/09/23/have-a-boring-product-or-service-locate-related-passions/comment-page-1/#comment-1955 Keith Burtis Wed, 23 Sep 2009 19:26:27 +0000 http://keithburtis.com/?p=842#comment-1955 Rich, I agree and you make good points on the topic. The question often becomes for me whether it is worth the time, energy and investment. In most cases I think it is. There is so much more to digital and social than pure interactions. The Google and SEO benefits are of amazing value all by themselves! I think the majority of companies these days just lack the knowledge and creativity. That will all change in the next few years or someone else will just take their place at the top. Rich, I agree and you make good points on the topic. The question often becomes for me whether it is worth the time, energy and investment. In most cases I think it is. There is so much more to digital and social than pure interactions. The Google and SEO benefits are of amazing value all by themselves! I think the majority of companies these days just lack the knowledge and creativity. That will all change in the next few years or someone else will just take their place at the top.

]]> By: Rich Pulvino http://keithburtis.com/2009/09/23/have-a-boring-product-or-service-locate-related-passions/comment-page-1/#comment-1954 Rich Pulvino Wed, 23 Sep 2009 19:13:54 +0000 http://keithburtis.com/?p=842#comment-1954 Great post, Keith! There are too many people, companies and organizations out there who see the social space as an "either, or" situation: Either people are enthusiastic about your product/service and want to talk about it, or you have a product like toilet paper that doesn't inspire much conversation, so there's no need to become involved ...but that's only upon a quick glance. The fact that there are so many intertwined and related interests to our products and companies is something that needs to be talked about more in the social space. Some companies may have a product/service to talk about, but only talk about that product/service without engaging in any constructive conversations. Taking up a cause like your's and Shannon's Charmin example can be much more productive than having a company push its products only, all the while ignoring the communities. Very inspiring read! Rich (@rpulvino) Great post, Keith! There are too many people, companies and organizations out there who see the social space as an “either, or” situation: Either people are enthusiastic about your product/service and want to talk about it, or you have a product like toilet paper that doesn’t inspire much conversation, so there’s no need to become involved

…but that’s only upon a quick glance.

The fact that there are so many intertwined and related interests to our products and companies is something that needs to be talked about more in the social space. Some companies may have a product/service to talk about, but only talk about that product/service without engaging in any constructive conversations.

Taking up a cause like your’s and Shannon’s Charmin example can be much more productive than having a company push its products only, all the while ignoring the communities.

Very inspiring read!

Rich (@rpulvino)

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