Brogan gives 10 Minutes of Social Media Gold!
I wrote about this video quite a while ago on my Magic Woodworks Blog, and I really wanted to revisit it on this blog. This is Chris Brogan at PAB 2008 giving a jolt. I think it is one of the most important talks you can hear if you have even a slice of interest in the Social media Space.
Highlighted Take-Aways!
~ You need to pay attention to your would be customers, why? Because your children need food!~ As many hugs as I get in the World, I can’t eat a fucking hug!
~ Social Value: Awareness, Attention, Influence, Reputation, Authority
~ Twitter is not a tool to blog, unless it is your tool to blog, then God Bless You.
~ You hug people because you Love them! Not Because you want to make money off of them.
~ When you create marketplace value, don’t be shy!
~ Communities are not Banks! Marketplaces are banks. Know the difference!
~ Be Honest, Be Open, Be Clear, Be Human, Be Real, Be Powerful, Be Humble
~ Center yourself around Passion but plan around strategy.
~ Learn and Master Systems
~ Do More than Talk
~ Saying you are a social media expert is like saying you are an email expert…Fuck off!
~ Give frequently but intelligently!
~ Do not do everything that matters, because EVERYTHING matters!
~ Shine your bright light on others!
~ Understand push and pull of community!
~ BUILD CONVERSION ENGINES THAT KEEP YOUR COMMUNITY PURE!
———Chris Brogan
Ok, now that you have watched the video, please pass it along to friends you know that are entering the social media space. After you have sent this post on, watch it again. I’ve watched this video at least 30 times and boy does it keep my feet firmly on the ground. This is nine minutes and fifty-Eight seconds of gold. Please let me know what you think!
Do you have items that have effected you over the course of your time in the space? When is the last time you revisited something that can be of massive value to your network or readers? ~ Brain Food
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Comments
Art, for you – I added the twitter links to all of the folks in my blog rolls. Here:
http://keithburtis.com/2009/07/ninjas-in-my-blogroll/
http://keithburtis.com/2009/07/community-mavericks/
Enjoy!
~ Keith
Enjoyed his passion and his honesty. He mentioned Mitch Joel who is a good friend of mine and has done shows that I’ve produced. If you have any recomendations of people to follow like chris and Mitch please email me if you get a chance. I’ve just started with Twitter and facebook after years of Mitch telling me to get on board and I’m finding it hard to brake though all the noise out there. Thanks, and thanks for the video post.
Cheers
Art