Comments on: 10 Industry Types that ‘SHOULD’ be using Social Media and why… http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/ Convergence of the Arts, Social Media and Community Mon, 15 Mar 2010 20:14:55 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Scott D. Meyer http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1154 Scott D. Meyer Tue, 14 Jul 2009 13:24:49 +0000 http://keithburtis.com/?p=560#comment-1154 Hi Keith- Thanks for the great article. It was refreshing to see real world examples of all the strategy and skills social media folks chatter about all the time. I also thought it very important that you added "ethical use" of social media. I worry as I start working with social media with my brother John Meyer, who you know, that we will cross start filling the social media space with junk. We want to make content the driving force behind community so people want to join instead of being asked or duped into joining with adds and keywords. Thanks for the food for thought. A great complement to my breakfast :) @bigtwig16 Hi Keith-

Thanks for the great article. It was refreshing to see real world examples of all the strategy and skills social media folks chatter about all the time. I also thought it very important that you added “ethical use” of social media. I worry as I start working with social media with my brother John Meyer, who you know, that we will cross start filling the social media space with junk. We want to make content the driving force behind community so people want to join instead of being asked or duped into joining with adds and keywords.

Thanks for the food for thought. A great complement to my breakfast :)

@bigtwig16

]]> By: Charlie Riley http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1127 Charlie Riley Mon, 13 Jul 2009 15:04:44 +0000 http://keithburtis.com/?p=560#comment-1127 Keith, Some traditional media organizations are using Social Networking in a decent capacity as well, but not all. Mike Dwyer is a great guy, I worked with him when I was in Chicago. Keith,
Some traditional media organizations are using Social Networking in a decent capacity as well, but not all.

Mike Dwyer is a great guy, I worked with him when I was in Chicago.

]]> By: Keith Burtis http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1102 Keith Burtis Sun, 12 Jul 2009 07:12:12 +0000 http://keithburtis.com/?p=560#comment-1102 David ~ if you choose to do some follow blogging on the subject please come back and share the link here in the comments as well. Your perspective is always welcome! David ~ if you choose to do some follow blogging on the subject please come back and share the link here in the comments as well. Your perspective is always welcome!

]]> By: David Spinks http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1101 David Spinks Sun, 12 Jul 2009 01:19:14 +0000 http://keithburtis.com/?p=560#comment-1101 Awesome post. Made me think a lot about a couple of those industries and may write a couple follow up posts (=. I've been saying for a while how much I think musicians and artists have to gain from SM. Music inherently has a passionate and engaged community. Musicians also aren't competitors, so promoting someone else's work won't hurt you at all...it can only help. Authors have a lot to gain too...but it's harder as there's only one of them and a consultancy can't do it for them at all. David @Scribnia Awesome post. Made me think a lot about a couple of those industries and may write a couple follow up posts (=.

I’ve been saying for a while how much I think musicians and artists have to gain from SM. Music inherently has a passionate and engaged community. Musicians also aren’t competitors, so promoting someone else’s work won’t hurt you at all…it can only help.

Authors have a lot to gain too…but it’s harder as there’s only one of them and a consultancy can’t do it for them at all.

David

@Scribnia

]]> By: Keith Burtis http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1098 Keith Burtis Sat, 11 Jul 2009 21:59:51 +0000 http://keithburtis.com/?p=560#comment-1098 Ken ~ I completely agree that the wine industry is well entrenched in social Media. Also that those that are positioning themselves well will come away better off in the future. Charles ~ I thought about putting Real Estate in their and this is worth exploring. However, i really think there are a few ninja tactics that would have to take place to pull it off correctly. Feel free to ping me anytime if you need more ideas. Sue ~ Great Comment, Yes non-profits can utilize social media if done creatively. Remember the rule "Never approach a network or individual with a one sided agenda" It's not enough to be doing good things, but rather I believe there needs to be something in it for the person donating. Charitable organizations are businesses to and by adding content that reaches out without sounding spammy can be huge! Thanks for the tweets and comments folks! You Rock! Ken ~ I completely agree that the wine industry is well entrenched in social Media. Also that those that are positioning themselves well will come away better off in the future.

Charles ~ I thought about putting Real Estate in their and this is worth exploring. However, i really think there are a few ninja tactics that would have to take place to pull it off correctly. Feel free to ping me anytime if you need more ideas.

Sue ~ Great Comment, Yes non-profits can utilize social media if done creatively. Remember the rule “Never approach a network or individual with a one sided agenda” It’s not enough to be doing good things, but rather I believe there needs to be something in it for the person donating. Charitable organizations are businesses to and by adding content that reaches out without sounding spammy can be huge!

Thanks for the tweets and comments folks! You Rock!

]]> By: Sue http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1097 Sue Sat, 11 Jul 2009 21:04:46 +0000 http://keithburtis.com/?p=560#comment-1097 A really interesting article. It got me thinking about non-profits, and how slow some seem to be in using social media to promote their causes. Especially to the younger generation. My good friend works at a local non-profit and recently established that the youngest member of their paid, and volunteer, staff was 52! Organizations like that need to learn how to embrace social media in order to reach out to younger people so they can introduce some fresh blood and new ideas into their midst A really interesting article. It got me thinking about non-profits, and how slow some seem to be in using social media to promote their causes. Especially to the younger generation. My good friend works at a local non-profit and recently established that the youngest member of their paid, and volunteer, staff was 52! Organizations like that need to learn how to embrace social media in order to reach out to younger people so they can introduce some fresh blood and new ideas into their midst

]]> By: charles Weber http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1096 charles Weber Sat, 11 Jul 2009 20:49:56 +0000 http://keithburtis.com/?p=560#comment-1096 Great post! I would say that one industry (at least in my area) that is not doing it right is real estate. Seems they just post to Twitter when they have new houses for sale and don't really add the value that the customers want. If people are looking for a house they will find someone they know and trust, and if that Real Estate agent has provided them with valuable content in the past they will have them in their mind when they are in search of that dream home. Great post! I would say that one industry (at least in my area) that is not doing it right is real estate. Seems they just post to Twitter when they have new houses for sale and don’t really add the value that the customers want. If people are looking for a house they will find someone they know and trust, and if that Real Estate agent has provided them with valuable content in the past they will have them in their mind when they are in search of that dream home.

]]> By: Ken Camp http://keithburtis.com/2009/07/11/10-industry-types-that-should-be-using-social-media-an-why/comment-page-1/#comment-1095 Ken Camp Sat, 11 Jul 2009 18:37:49 +0000 http://keithburtis.com/?p=560#comment-1095 Another industry that's a personal one for Sheryl and I is winemakers and restaurants. We've have some friends who are winemakers and at a wine tasting dinner a restaurateur asked us about social media. We've done some advising (not paid consulting) with folks in that sector and there's really high value for them. Wine lovers and fine food lovers at a very social group who engage actively in conversation. They're a prefect fit for social media. Little touches like a Facebook page and Twitter comments go a long way to engaging loyal customers. Another industry that’s a personal one for Sheryl and I is winemakers and restaurants. We’ve have some friends who are winemakers and at a wine tasting dinner a restaurateur asked us about social media. We’ve done some advising (not paid consulting) with folks in that sector and there’s really high value for them. Wine lovers and fine food lovers at a very social group who engage actively in conversation. They’re a prefect fit for social media. Little touches like a Facebook page and Twitter comments go a long way to engaging loyal customers.

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