The Business within Social Media – The Dozen Don’ts
In this day and age of social media and digital technology, there are a lot of businesses big and small, asking to be informed about the space. One of the projects on my list of to-do’s is to create a manifesto of social media for business. The manifesto will talk about some of the common misconceptions and best practices that I have found in my studies and personal experiences. Here is a list of the Dozen Don’ts:
1. Don’t treat your blog like another advertising platform.
2. Don’t approach a network of followers (community) like ‘Marks’ to convert on.
3. Don’t make promises you can’t keep.
4. Don’t engage in social media half heartedly and expect results.
5. Don’t approach Social media without purpose.
6. Don’t expect people to listen when you shout.
7. Don’t expect social media to be a silver bullet.
8. Don’t ask your employees to be “On all the Time” and then place the cubicle shackles on them.
9. Don’t have a fake presence. You WILL be called out on it.
10. Don’t expect that bringing your traditional marketing and PR team will be enough.
11. Don’t assume because a consultant has self-declared themselves an expert that they really are.
12. Don’t ignore social media.
Don’t you just hate when people tell you what not to do? Tomorrow I will follow this up with a dozen things you can do right now to better understand and engage in the social media space.
Stay Tuned!
Keith Burtis is a social media and digital marketing professional. If you or your company are looking to REV THE ENGINE on your digital efforts contact Keith today! Specialties include: Blog design/Integration, Custom Facebook Pages, Social, Digital and Interactive Content strategies.
Keith,
You really should put this into print. I mean, who wouldn’t want a leather bound “Social Media Manifesto” to keep on the bookshelf!?
You make great points! Keep on making them. I’m interested to see your “do” list.
Looking forward,
Michael